DANIELLE ROY
Founder
Morale Matters
Danielle Roy founded business development service Morale Matters when she saw an urgent need to bridge the gap between profitability and people-first culture in business.
With decades of experience in the hospitality and beverage industries, Roy previously directed talent development for over 4,000 employees at a Forbes Top 25 largest private company. She holds eight certifications in HR and hospitality, and she is on the California EDD Employer Advisory Council.
In 2024, Morale Matters achieved a Small Business Award with the Los Angeles Board of County Supervisors, a Start Up of the Year nomination with the Forttuna Global Awards, and Roy was a featured 40 Under Forty Honoree by the Ventura Board of County Supervisors. Under Roy’s leadership, the company has guided dozens of hospitality brands to sustainable growth through tailored leadership development, strategic communication, infrastructure design, results-driven HR, sales, and marketing solutions.
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