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Friday, Sep 5, 2025

Valley 200 2025: Rudy Pereira

President, Chief Executive, Premier America Credit Union

Pereira joined the Premier America Credit Union leadership team in 2017 after previously serving as president of Royal Credit Union in Eau Claire, Wis. He previously served as senior vice president of operations and technology at Alliant Credit Union and as senior vice president and chief information officer at Kinecta Federal Credit Union. He is a past member of the Credit Union National Association’s Governmental Affairs Committee and a former chair of both the CUNA Council Forum and the CUNA Technology Council. Additionally, he was a past member of the Sacred Heart Hospital Advisory Council. He is a frequent speaker and writer about the industry.

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