Chief Marketing Officer, Los Angeles Rams
Frederick leads the Los Angeles Rams’ marketing and media strategies as the team continues to both reconnect with older fans and shore up younger sports fans to adopt their hometown team. The team this spring made a big marketing push by teaming up with the Los Angeles Fire Department to make the LAFD Air Operations the team’s headquarters for the NFL Draft – a gesture to honor the department’s work during the January wildfires that devastated Altadena and Pacific Palisades. Frederick’s work to build up the team’s presence in Southern California includes forming partnerships elsewhere throughout the Valley region as well as Ventura County.