Chief Executive, Evite
When Yeom bought Evite in 2020, the company was an unprofitable arm of a larger media conglomerate in the throes of the pandemic. Though Evite touts itself as the first company to launch online invitations, it saw a revolving door of new ownership before Yeom bought it for an undisclosed amount. Determined to turn a profit, Yeom oversaw the expansion of Evite’s offerings, changing its business model to rely less on advertisements and more on affiliate ecommerce links, and adapting its “party” technology for more intimate settings. The company achieved profitability for the first time in 26 years. Prior to Evite, Yeom worked at eBay, HauteLook and The Honest Co.