83.9 F
San Fernando
Monday, Apr 28, 2025
Home Blog Page 54

Opinion: Minimum Wage Chaos

Alright. Let’s talk about the rising minimum wage and its profound, devastating implications for the cost of living in California.

I recently tried to enroll my child in a summer camp through the Los Angeles Department of Recreation and Parks, and guess what? We were met with fewer spots and a whopping 33% price hike. Why? The department is struggling to find enough counselors who are willing to work for $18 an hour.

Sure, it’s more than the city’s current minimum wage, but here’s the real kicker: In April, the statewide minimum wage for fast-food workers is going to hit $20 an hour. If that wasn’t bad enough, we can bet that these kinds of wage increases won’t be limited to fast-food workers, and L.A. won’t stop at just $20 an hour.

Of course, recent wage increases throughout California haven’t been confined to seasonal temporary jobs like summer camps. Hospitals across the state are also being forced to raise their wages for their lowest-wage employees to an astronomical $25 an hour. Great news for the employees, right? Well, not quite. The reality is that doing so will set off a domino effect of rising costs for patients and, ultimately, a mass worker exodus from Los Angeles and California.

Consider the impending $20 hourly minimum wage for fast-food workers in the Golden State, set to take effect in April. The implications are dire, especially in cities like Los Angeles, where the cost of living is already skyrocketing.

As we witness these wage hikes, everyone – from the business community and government officials to affected employees themselves – must recognize that increased labor costs will inevitably be passed down the supply chain, affecting everything from goods and services to the overall cost of living. And no one is prepared to pay $15 for a Big Mac.

Now, if a worker can pull in $52,000 a year in cities like Turlock, where one-bedroom apartments are being rented out for a little over $1,000 a month, why should anyone stick around in L.A.? Especially when our elected officials are turning the screws on landlords and developers, making prices spiral even more out of control.

So, what’s the bottom line? Expect changes. Big ones. Although unions and social justice warriors might throw a fit, astronomical labor costs will force countless businesses to cut their staff and shift to automation, because doing so will be the difference between surviving and shutting their doors.

This alarming scenario raises important questions about the sustainability of California’s economic model. While the state’s $16 hourly minimum wage might sound like a leap forward for economic justice to some, it falls short when coupled with the increased costs that are the result. The state’s Legislative Analyst’s Office even crunched the numbers for us, and, surprise, surprise, they’re not adding up.

Wage hikes will cause other changes

Also, in case you missed it, a recent report by the Hoover Institution revealed that hundreds of businesses decided to wave goodbye to California between 2018 and 2022. And that doesn’t even include the businesses that just closed their doors. Why? High rent, high taxes and high employee living costs, not to mention enough red tape to strangle plenty of business owners. That doesn’t quite sound like a love letter to hard-working Californians, does it?

As the state grapples with many economic challenges, it is paramount that we balance pursuits for fair wages with economic sustainability; otherwise, our state will be ravaged by increased costs and job losses that disproportionately harm small businesses and underserved communities. So, policymakers need to engage in meaningful dialogue with stakeholders to ensure fair compensation that doesn’t damage California’s prosperity.

Although higher wages are a noble idea, let’s not kid ourselves: There’s no such thing as a free lunch. As the minimum wage climbs, costs do, too, and someone’s going to be picking up the tab. So, before throwing a party when everyday workers start raking in $20 or more an hour, let’s take a step back to make sure that our leaders aren’t marching the state into financial ruin. California’s economic future is on the line, and it’s about time that we put a stop to counterproductive, pie-in-the-sky proposals.

Stuart Waldman is president of the Valley Industry and Commerce Association, a business advocacy organization based in Van Nuys that represents employers in the San Fernando Valley area at the local, state and federal levels of government.

L.A. County Adds 28,000 Jobs in February

The Hollywood strikes are still affecting employment numbers.

L.A. County employers added nearly 28,000 jobs to their payrolls in February in a typical seasonal rebound after January’s plunge, according to state figures released March 22.

Meanwhile, the California Employment Development Department figures showed the county’s unemployment rate was stuck at 5.4% in February, the same as in January, but at a higher level than the 4.9% reading from February of last year.

Returning to the payroll jobs figures, the net gain of nearly 28,000 brought the county’s total tally to 4,549,500. That gain was a sharp reversal from January’s plunge of about 70,000 jobs.

The job gains were spread across a number of industries, led by private education with an increase of 7,200 jobs. That was followed by motion picture/sound recording (up 6,800), health care/social assistance (up 6,300) and accommodation/food service (up 4,200).

These gains were offset by a drop of 3,300 jobs at retail establishments and a decline of 2,100 jobs in transportation/warehousing and utilities.

Several of these industry gains and losses were seasonal, particularly the gain in private education. The state Employment Development Department also releases a seasonally-adjusted payroll jobs figure. When compared to January, the seasonally-adjusted total for February showed a drop of 3,600 jobs.

For the 12-month period ending in February, the county gained a net 9,400 jobs for a growth rate of 0.2%. This year-over-year job growth rate is much lower than the 1% to 2% range the county experienced over the last couple of years, and likely signals the end of the pandemic recovery period.

One factor impacting the growth rate was the sharp downward revision in 2023 payroll jobs in the county that was released earlier this month with the January figures. The revision showed the county had 110,000 fewer payroll jobs than previously estimated.

Looking at the performance of industries over the past 12 months, the health care/social assistance sector posted the biggest net gain of 32,600 payroll jobs. That was followed by private education (up 12,500 jobs) and government (up 11,000 jobs).

Not surprisingly given the strikes that rocked the entertainment world last year, the motion picture/sound recording industry showed the biggest year-over-year decline, shedding a net 33,500 payroll jobs. The professional/business services was next with a drop of 16,000 jobs. The manufacturing sector shed nearly 5,000 jobs over the 12 months ending in February, continuing a decades-long decline.

Unemployment rate unchanged

On L.A. County’s 5.4% February unemployment rate, both the number of people employed and the number of people in the labor force went down, with the labor force dropping by 8,000 to just under 5 million. As a result, the unemployment percentage remained the same.

The county’s rate was slightly higher than the 5.3% statewide average for February, but way higher than the 3.9% national average. California now has the highest unemployment rate in the nation.

The unemployment figures come from a survey of households in Los Angeles County, while the payroll jobs figures come from a sampling of employer payroll data submitted to the state.

The state agency also breaks down the unemployment figures by city. The county’s two largest cities, Los Angeles and Long Beach, reported December unemployment rates of 5.2% and 5.0% respectively in February.

Among cities with more than 10,000 residents in their labor force, Lomita had the lowest unemployment rate at 2.1%, while Lancaster had the highest rate at 7.4%.

Among the cities in the San Fernando, Conejo, Santa Clarita and Antelope valleys, after Lancaster, the city with the highest unemployment rate in February was Calabasas at 7.1% followed by Palmdale at 6.9%. Burbank’s rate was 6.3%.

In the middle of the pack were the cities of Los Angeles at 5.2%, and Glendale and Santa Clarita, both at 4.9%.

San Fernando, with its 3.9% February unemployment rate, stood alone at the low end for cities in the quad-valley area with labor forces exceeding 10,000.

Shuster Advisory Group To Relocate to New HQ

Leased: Shuster Advisory Group will occupy a 9,000-square-foot office space in Pasadena’s NOLA 155 Building.

Private wealth management firm Shuster Advisory Group LLC has officially relocated its headquarters within Pasadena after signing a long-term lease agreement for a 9,000-square-foot office space on the ninth floor of NOLA 155.

The 11-story office complex, located at 155 North Lake Ave., resides in Pasadena’s Lake Avenue business district. According to Shuster, which manages a diverse portfolio exceeding $7 billion in assets, this new space allows for greater collaboration.

“Our new location in Pasadena will allow us to collaborate more effectively across our organization,” Mark Shuster, founder of Shuster Advisory Group, said. “The NOLA 155 building fit our requirement for our new headquarters as offered a move-in ready space that will be customized to our specifications.”

Savills Inc.’s executive managing director Andrew Lustgarten and vice chair Mike Catalano advised Shuster in the lease negotiations.

“There is sufficient amount of office space available in Pasadena, but limited opportunity in a Class A building that offers both efficient floorplates and natural light,” Catalano said. “NOLA 155 provides Shuster a rare opportunity to be located on a high floor of a superior building that delivers great views and abundant light and air.”

The firm was previously located at 225 S Lake Avenue, home to the Pasarroyo office building which headed into foreclosure late last year.

“Shuster Advisory Group was seeking a new location for its headquarters that offered a more open work environment with natural light and areas for collaboration,” Lustgarten added. “After completing a market analysis, we centered on an opportunity at the NOLA 155 building that will provide Shuster with a modern layout with a mix of communal areas and private offices. We were able to leverage current market conditions to confirm a build-to-suit that will allow Shuster to save on capital by minimizing construction costs.” 

Swift Real Estate Partners, which owns NOLA 155, was represented by Doug Marlow of CBRE Group Inc. in the lease. 

The property is near the Paseo Colorado, the 210, 110 and 134 freeways and several airports. Shuster plans to move this fall. The exact terms of the lease were not disclosed.

Customer Service Is Not an Afterthought

Waiter Serving Group Of Female Friends Meeting For Drinks And Food In Restaurant

In the sprawling city of Los Angeles, where the pace is as fast as the traffic once was on the 405, the once-reliable anchor of good customer service seems to be slipping away into the Pacific horizon. 

What happened to the days when a friendly face greeted you at the door and a knowledgeable assistant guided you through your shopping or dining experience? The decline of customer service in L.A. is no mere anecdotal observation; it’s a well-documented phenomenon with roots in technological advancements and the challenges of a struggling labor force.

To understand the transformation, one must first acknowledge the impact of technology. The rise of automation and self-service systems was supposed to make our lives easier, but it seems to erode the essence of customer service in the City of Angels. A study by the Journal of Consumer Research highlighted how the increasing reliance on technology in service interactions could lead to a decline in customer satisfaction. The allure of automated checkouts and chatbots may be their efficiency, but they lack the essential human touch for a positive customer experience.

Take, for instance, the advent of touch-screen ordering systems in many Los Angeles restaurants. While these may speed up the process, they often result in a disconnect between customers and the establishment. The joy of interacting with a server who understands your preferences, recommends dishes and engages in friendly banter is replaced by a sterile interface. The emotional connection, a crucial aspect of customer service, diminishes when your order is just another set of buttons pressed on a screen.

Moreover, the influence of technology extends beyond the transactional aspects of customer service. The overreliance on online reviews and ratings, often driven by algorithms, has created a culture where businesses prioritize catering to the online masses rather than attending to the individual needs of their customers. Research published in the International Journal of Hospitality Management warns that this shift may lead to a standardization of services, neglecting the nuanced expectations of diverse clientele.

Economic strain leads to high turnover

Conversely, the city’s labor-force challenges are pivotal in the customer service conundrum. The economic strain on service workers, compounded by rising living costs in Los Angeles, has resulted in high turnover rates and a disenchanted workforce. A Journal of Labor Economics study revealed that job satisfaction is intrinsically linked to employee performance. When workers are stressed and underappreciated, the quality of customer service inevitably suffers.

In Los Angeles, where the cost of living continues to soar, service jobs often become stepping stones rather than long-term career choices. This transience deprives businesses of seasoned, experienced employees and leaves customers at the mercy of a revolving door of staff, diminishing the personalized service that comes with familiar faces. It’s a vicious cycle: underpaid and overworked employees lead to lower job satisfaction, resulting in poor customer service, impacting the business’ bottom line and exacerbating labor issues.

A pertinent example is the retail sector, where customer interactions are crucial. A case study published in the Journal of Retailing found that a motivated and engaged retail workforce significantly contributes to customer satisfaction and loyalty. However, the enthusiasm to go above and beyond for customers is understandably compromised in Los Angeles, where retail workers often juggle multiple jobs to make ends meet.

Balancing the human aspect with technology

So, how can Los Angeles reclaim its status as a haven for stellar customer service? First and foremost, businesses need to strike a balance between technology and human interaction. Embracing automation for efficiency is essential, but not at the expense of losing the personal touch that defines exceptional customer service. Investing in training programs that emphasize empathy and communication skills can help bridge the gap between technology and genuine customer engagement.

Simultaneously, addressing labor-force challenges requires a systemic shift. Businesses must reevaluate their employment practices, offering competitive wages and benefits to reduce turnover and enhance employee satisfaction. Community initiatives like mentorship programs and skill development workshops can contribute to a more stable and motivated workforce.

Ultimately, the secret to restoring good customer service in Los Angeles lies in recognizing the intricate dance between technology and human touch and understanding that content. A valued workforce is the backbone of exceptional service. As the city evolves, it’s crucial not to let the glittering lights of progress overshadow the timeless art of
genuine customer care.

Michael Levine is a veteran Los Angeles public relations executive who has represented Academy Award and Grammy Award winners. He has written 19 books including “Broken Windows, Broken Business.”.

Multifamily Portfolio Sells for $153M

Two Ventura County multifamily assets have traded hands for $153 million, totaling 409 units.

The properties are Oakview Apartment Homes, a 242-unit asset located in Westlake Village that was built in 1970, and The Biltmore at Thousand Oaks, a 167-unit apartment complex constructed in 1965. Together, they make up a significant portion of housing stock for the area.

Institutional Property Advisors, a division of Calabasas-based brokerage firm Marcus & Millichap, represented the seller, and facilitated the buyer, San Francisco-based real estate investment firm FPA Multifamily, in the sale.

“This marks the fourth deal in Ventura Country our team has closed with FPA Multifamily since December, totaling $325 million across all properties,” said Kevin Green, executive managing director of investments at IPA. “Our partnership with FPA Multifamily continues to yield success, highlighting the strong demand and active investor interest in the multifamily market.”

Green worked alongside IPA’s Joseph Grabiec and Gregory Harris in the transaction.

“Well maintained for over 50 years, the majority of the units at both properties are in classic condition with no upgrades or have received minor refurbishments over the last years,” Grabiec said. “Collectively, the portfolio represents nearly 10% of the market-rate apartment housing stock in Thousand Oaks and Westlake Village.”

Oakview Apartment Homes, located at 645 Hampshire Rd., is within a short drive to shopping at Westlake Plaza and North Ranch Shopping Center. The complex has a number of one-bedroom and two-bedroom units available. 

The Biltmore at Thousand Oaks, located at 555 Laurie Lane, is walking distance to Whole Foods Market, Janss Marketplace shopping mall and local boutiques along Moorpark Road. Floorplans range from one- to three-bedroom units. 

Both properties have upgraded clubhouses and leasing centers, as well as two resort-style pools, spas and outdoor lounge areas with barbecues and seating.

Taxpayer Protection Act Must Be Enacted

“This is going to be a nightmare … We’re just screwed,” lamented “Selling Sunset” star Mary Fitzgerald to co-star Nicole Young. Throwing up her hands during Episode 1 of Season 7, the reality star didn’t equivocate in a face-to-camera explanation of Los Angeles’ new so-called Mansion Tax.

In April 2023, the city witnessed the enactment of the United to House Los Angeles measure, popularly known as the Mansion Tax. Measure ULA has marked a significant shift in the city’s approach to real estate taxes, establishing a 4% to 5.5% documentary transfer tax on property sales exceeding $5 million. While its intent may have been noble – aiming to address affordable housing and homelessness – the reality of its impact has had severe unintended consequences, causing far more problems for business owners and homeowners than it solved. 

Measure ULA is projected to generate $150 million this year, far short of the $900 million initially promised. The lack of tax revenue is unsurprising, as sales of apartments and commercial and industrial properties have fallen off a cliff since ULA went into effect.  

Fortunately, relief is in sight. As the November election approaches, the Taxpayer Protection Act, a  statewide ballot referendum, offers a chance to fix what Measure ULA has broken. If passed by Californians, the Taxpayer Protection Act would require that Measure ULA go back to the ballot for another vote – this time with Angelenos understanding the real-world impacts. 

Contrary to how it was marketed, ULA is not merely a tax on luxury homes. In reality, it expansively targets a range of properties, including apartment buildings, hotels, vacant land and commercial real estate. With homelessness and drug addiction crises reaching critical mass, the need to address these issues in a serious way is absolutely vital. 

“Contrary to how it was marketed, ULA is not merely a tax on luxury homes. In reality, it targets a range of properties, including apartment buildings, hotels, vacant land and commercial real estate. With homelessness and drug addiction crises reaching critical mass, the need to address these issues in a serious way is absolutely vital.”

Unfortunately, as it turned out, Measure ULA fell far short of a thoughtful policy solution, as the tax – nearly eight times the current transfer tax – is causing a discernible recessionary impact in real estate sales in Los Angeles, which will only make the housing crisis worse. This decline not only affects the housing market but also the broader economic landscape of the city.

Intentional or not, the ULA penalizes new housing projects, particularly multi-family developments. By increasing taxes and changing the economic viability of these properties, fewer developers are willing to build projects in Los Angeles. ULA is starting to freeze badly needed construction of both market-rate and affordable housing, leading to escalated rents and potential displacement of residents.

In fact, economists from UCLA predicted that Measure ULA could hurt new multifamily housing construction and cause rents to increase before it even passed. The results since then have confirmed this prediction. When the “Selling Sunset” star told audiences we were “screwed” as a result of the ULA, it was a straightforward summation of the policy’s impact.

Unless this tax is reversed, the decline in the entire Los Angeles real estate market will accelerate.

Enter the Taxpayer Protection Act. Set for the November ballot, it is a comprehensive reform designed to introduce greater accountability and transparency in local taxation. Most importantly for the City of Los Angeles, it proposes a return to the two-thirds voter approval for new local special tax increases qualified by initiative, a check and balance that was bypassed in ULA’s passage. 

That means L.A. voters will get another chance to vote on Measure ULA and correct the major policy damage that has been done. 

The Taxpayer Protection Act is not just about undoing ULA. It’s about a transparent and accountable long-term check and balance that empowers the voters of California with the right to decide which new taxes they are willing to pay at the state and local level in the future. 

But state and local politicians do not want you to have that right, just like they are unwilling to fix Measure ULA. L.A. needs and deserves more thoughtful leadership and more creative solutions on these issues. In California, the cost of living is just too damn high. Passing the Taxpayer Protection Act this November will help to get L.A. on that path. 

Rob Lapsley is the president of the California Business Roundtable and co-chair of the Taxpayer Protection Act. 

$30M Deal: Valley Land Trades Hands

A site adjacent to the Motion Picture and Television Fund campus in Woodland Hills recently sold to Westlake Village-based developer California Commercial Investment Group, which plans to transform the parcel into a 300-unit luxury senior living complex.

The 19-acre Mulholland Drive property had long been used as a farm to grow organic fruits and vegetables. The land sold for $30 million.

“This is a great opportunity for a premier developer in California Commercial Investment Group to acquire and develop a much-needed luxury senior living community in a pristine location,” Bryan Lewitt, managing director at Jones Lang LaSalle Inc., said.

Lewitt represented the seller, Motion Picture and Television Fund, in the sale. California Commercial Investment Group was represented by Michael Slater of CBRE Group Inc.

“With meticulous planning and foresight, the development of a senior living community on this site will fulfill a crucial community need and establish a modern safe haven for seniors,” Slater said.

The new luxury senior living community, which is being called Livelle Mulholland, will feature a variety of apartment homes, penthouses and villas in various configurations and offer underground or attached garage parking.

According to the community’s website, Livelle Mulholland offers people age 60 and up both independent living residences and access to higher levels of care and wellness services on one campus.

It will also include many shared amenities. Entry fees start at $590,000.

Construction is scheduled to begin in 2026.

Semetch Hopes New Router Helps Its Share Price

Shares of Semtech Corp., the Camarillo-based semiconductor and Internet-of-Things products manufacturer, have lost about 7% of their value since the beginning of January.

 The company’s stock closed at $21.64 on Jan. 2, compared with a closing price of $20.08 on Feb. 20. 

The stock’s price rose by a fraction of a percent the following day to close at $20.10, perhaps the result of a new-product announcement. 

The AirLink XR60 5G Router, which was announced on Feb. 21, is an advance in networking technology designed to offer 5G and Wi-Fi 6 performance in an ultra-compact and ultra-rugged design, according to the company. 

Semtech shares closed at $20.83 on Feb. 22, the day after the router was announced. That represents a 3.7% increase over the previous day but is still a 36% decrease from the 52-week high closing price of $32.36 reached on March 23 of last year. 

Still, the company’s stock has seen some growth this past quarter.

In an analysis of Semtech’s financials published on Feb. 10, Simply Wall Street wrote that shareholders will be “very grateful” to see the share price up 44% in the last quarter. “But only the myopic could ignore the astounding decline over three years,” the investment website said. “The share price has sunk like a leaky ship, down 73% in that time. Arguably, the recent bounce is to be expected after such a bad drop. Only time will tell if the company can sustain the turnaround.” In the three years since Feb. 22, 2021, when Semtech shares closed at $76.71, and the close of $20.10 on Feb. 21, Semtech has decreased 73% in value. 

Revenue gains are expected

According to an analysis of Semtech’s financial picture published by investment website Zacks Equity Research on Feb. 9, analysts are currently expecting revenue to increase by 14.6% this fiscal year and to drop 1.1% the next year. 

“Earnings, on the other hand, are projected to decline over 96% this year, followed by a 395% increase (next year),” the Zacks website reported.

The most recent quarter’s results benefited from a substantial contribution from the acquisition of Sierra Wireless, which closed last year and cost Semtech $1.2 billion in the all-cash deal. 

“Related synergies are expected to support future earnings,” Zacks said in its analysis. “The ongoing restructuring effort is expected to better align costs with revenue, also supporting earnings even when revenue goes flat to down.”

The company attributed the increase in third-quarter revenue to the strong performance of the industrial end-user market and the high-end consumer market. In the former, revenue increased by 65% over the previous year to $120 million, while with the latter revenue went up by 8% to $37.6 million. 

The infrastructure end market showed a decrease of 39% to $43.2 million. That market includes data centers, passive optical networks and fiber-to-the-home connections.

In a conference call on Dec. 6 with analysts to discuss quarterly earnings, Semtech Chief Executive Paul Pickle said that hyperscale data center applications benefited from continued momentum of AI-driven applications and grew both sequentially (from the second quarter) and year over year. 

In early December, with the release of fiscal third-quarter earnings, the stock’s price increased by 16% from the close of $16.70 on Dec. 6 and the following day’s close of $19.42. It has remained in that range since then.

Semtech reported after the market closed on Dec. 6 adjusted net income of $1.5 million (2 cents a share) for the quarter ending Oct. 29. This was a significant decrease from the adjusted net income of $41.6 million (65 cents) in the same period of the previous year. 

Revenue increased by 13% from the fiscal third quarter of the prior year to $201 million. 

In a research report published on Dec. 7, Tore Svanberg, an analyst with Stifel Financial Corp. in St. Louis, noted that infrastructure revenue was up 2% quarter over quarter. 

Svanberg added that the numbers were driven by data-center revenue (especially AI-driven applications, as well as general computer demand), while (passive optical network) and wireless/infrastructure protection products remained impacted by high channel inventories. 

“Industrial was down 26% quarter over quarter, driven by declines in LoRa (long range, low power technology) product sales, partially offset by 3% quarter-over-quarter growth from connected gateways,” Svanberg said in the report.

Svanberg wrote in the report that he was maintaining a buy rating on Semtech’s stock with a target price of $22. This was down from the previous target price of $24 that he maintained for the stock.

Craig Ellis, an analyst with B. Riley Securities Inc. in West Los Angeles, also reiterated his buy rating on Semtech’s stock and gave it a target price of $35. 

Order Up! Curbit Teams With SMS Outfit

Food delivery apps and mobile ordering options thrived during the pandemic, and their popularity has not diminished. Hoping to further capitalize on this trend, Calabasas-based Curbit, which offers artificial intelligence tools to help restaurants manage online ordering, order throttling and customer wait times, is looking to grow the customer-facing aspects of its platform through a new partnership with Utah-based Ovation Up Inc.

Curbit’s platform uses AI and machine learning to analyze customer demand and kitchen activity, which it uses to create a historic model of patterns in customer activity and number of orders on any given day of the week. 

This model is then combined with information from the kitchen’s operational system about how long individual orders take to cook. Its platform is currently being used in more than 100 kitchens, including at restaurant chains like Pasadena-based Dave’s Hot Chicken, Cava, Smashburger and Culver City-based Tender Greens.

“We close the gap so that when they get there, their food is as fresh as possible,” Curbit Chief Executive Fran Dougherty told the Business Journal in November. 

Through the partnership, customers ordering through a brand that utilizes Curbit and Ovation’s services will receive order updates from Curbit prior to pickup and a follow-up SMS thread from Ovation following order pickup. Customers can then share any feedback and rate their experience. Ovation’s main offering is an SMS solution to facilitate guest feedback and resolution of customer complaints.

Disney Accelerator Names 2024 Cohort

Earnings: Disney beat Wall Street estimates.

Now in its 10th year of operations, the Disney Accelerator has announced its 2024 cohort. The accelerator, which is based in Glendale, works with early-stage companies in the consumer media, entertainment and technology sectors. This year’s cohort has five companies, including Sawtelle-based PrometheanAI LLC, an artificial intelligence company that provides a suite of tools for virtual-world creation and digital-asset management. 

The program kicked off this month and will conclude in late May with a Demo Day at the Walt Disney Studios lot in Burbank. Companies in the Disney Accelerator receive mentorship and guidance from executives at The Walt Disney Co., access to co-working space at Disney’s creative campus and, typically, investment. The accelerator previously capped investment in individual companies within its programs at $120,000, but this investment ceiling was removed in 2016.

Other members of the accelerator’s cohort this year include San Francisco-based AudioShake and New York-based ElevenLabs – both audio-technology companies working with AI – Mountain View-based robotics and autonomous vehicle company Nuro Inc. and Miami-based sports technology platform StatusPro Inc. 

An accelerator spokesperson said that all of its companies this year are focused on exploring how emerging technologies can “be used as tools to foster human creativity and imagination and help shape the future of media and technology.” Bonnie Rosen, general manager of the accelerator, said that Disney has always been a leader in understanding and embracing technological shifts. 

“The Disney Accelerator allows us to continue this legacy of innovation and the responsible use of technology in service of storytelling,” Rosen said. “As we kick off the 10th year of the program, we are joined by leading companies that share our belief in the unmatched power of human creativity and imagination, exploring new ways to bring Disney magic to fans everywhere.”

More than 60 companies have gone through the program since it opened in 2014, including Epic Games Inc., Santa Monica-based web3 social app FlickPlay, game-based learning platform Kahoot! and technology and media company Illumix Inc. Epic Games participated in the Disney Accelerator in 2017, receiving an undisclosed investment from Disney in the process. Disney this month announced it would be investing about $1.5 billion to acquire an equity stake in Epic Games.

“This all builds on Epic Games’ participation in the 2017 Disney Accelerator program, which seeks to impact the future of technology and entertainment,” Disney said in a statement.