Issue Preview: M. Fredric’s Family Business

By staff-author

March 6, 2015

0

Adam Levine – lead vocalist for pop-rock band Maroon 5, coach on NBC’s “The Voice” and recent Academy Awards performer – is a name that rings a bell. He is also known for his casual fashion sense and clothing line, which is carried in Sears and K-Mart. But it’s safe to say that not many know the popular singer’s father, Fred Levine, is the owner of M. Fredric – an Agoura Hills-based apparel chain that is on a major growth spurt. The chain has eight stores, one of which is relocating to a larger location, and is adding three more, including one at the Village at Topanga – the $350 million addition to the Woodland Hills shopping scene expected to open this fall. The elder Levine, who started his company in 1980 and has weathered the apparel sector’s ups and downs, is happy for his son’s success and even carries the singer’s line of fragrances. But he likes to point out that the success of his company has little to do with his son’s celebrity status. “I didn’t put on a backpack and go traveling through Europe to find myself after college. I immediately got busy,” said Levine, 64. “And even though I’ve been doing this for 35 years, I still love it just as much as the day I started.” Read the full story in the March 9 edition of the San Fernando Valley Business Journal.

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