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Sunday, May 18, 2025

Valley Talk

Valley Talk A Rose by Any Other Name … While few may consider it the top contender on the list of five potential names for a new Valley city, Camelot is apparently the choice of radio disk jockeys Kevin and Bean, co-hosts of a morning show on Los Angeles-based KROQ 106.7 FM. The rock jocks recently had Jeff Brain, president of Valley VOTE, on their show to discuss the names chosen by Brain’s group for a potential Nov. 5 ballot initiative. The two told Brain they were officially launching a campaign to get voters to choose Camelot over the other four choices: Mission San Fernando Valley, Mission Valley, Valley City and San Fernando Valley. “We’re going to get Camelot passed, dude,” said Bean. When asked later to explain their preferred choice, Kevin e-mailed this response to the Business Journal: “No longer do we have to picture the homeless guy at the bus stand on Sepulveda when we mention the San Fernando Valley. Now, it’s Camelot, and the homeless man is replaced in our mind with a brave knight in shining armor, homeless, at the bus stand. “Plus, it’s funny.” Monkey Business After making lots of realistic-looking corpses for HBO’s second-year show, “Six Feet Under,” Pacoima-based MastersFX had to switch gears last month when the series asked for an oversized, but lifelike, monkey. “We’re used to doing all these dead guys, so it was nice we got to do a monkey,” said Sean Taylor, the company’s vice president. The monkey was really a $30,000 suit to be worn by one of the show’s stars, but it had to be authentic, Taylor said. “You can’t do those things the way they used to in those Three Stooges movies It takes more time and money to pull one of these things off,” Taylor said. “You know how hot it gets in there? I just make them, not wear them.” Beam Me Up! Calabasas-based semiconductor maker Fulcrum Microsystems could have had William Shatner pitch its products, but it was not to be. Mike Zeile, Fulcrum’s vice president of marketing, reported that a producer approached him earlier this month about using the veteran actor in an infomercial for the company. “It’s infomercials that run on airlines between movies,” Zeile said. Though tempted by the offer to use the actor who portrayed “Star Trek’s” swashbuckling Capt. Kirk, Zeile said the price just wasn’t right for the 2-year-old startup. “But it was nice that he called.”

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