Advertising Lucy St. George has joined Inter/Media Advertising of Encino as executive vice president. Previously, St. George was executive vice president and managing director at Initiative Media North America, where she supervised the direct response division. Aviation The Van Nuys Airport Association Board of Directors elected Curt Castagna president for the 2001-2002 term. Castagna has also been promoted to CEO of The Aerolease Group after serving as general manager since 1992. Aerolease manages airport facilities, including approximately 20 acres in two separate locations at Van Nuys. Education Diane Schwartz was appointed interim dean of the Cal State Northridge College of Engineering and Computer Science. She will oversee and manage the accreditation reviews in the fall for several engineering programs, implementation of focus group recommendations and improvement of student enrollment. Previously, she has been a computer science professor and an associate dean of the college. Entertainment Greg Berglund was appointed senior vice president and general manager of Disney Direct Marketing. Berglund will oversee Disney Direct Marketing, including the Disney catalog and DisneyStore.com. In addition, he will lead all aspects of the marketing, merchandising, finance, information technology, operations, inventory planning and human resources departments. Previously, he was chief operating officer and co-founder of Ambrosia Catalogue. Landscaping Calabasas-based Environmental Industries Inc., a parent company of five divisions including Valley Crest Tree Company, Environmental Golf, Environmental Care and US Lawns, has named a new executive team. Richard A. Sperber was appointed president and chief operating officer. Sperber, formerly president of EII subsidiary Valley Crest, succeeds his father and company founder Burton S. Sperber, who is chief executive officer and chairman of the board of the $500 million landscape and horticultural services organization. Richard Sperber previously held various positions in estimating and project management with each of the company’s divisions. Andrew J. Mandell was named senior vice president and chief financial officer. Previously he had been executive vice president and chief financial officer of Fox Cable Networks Group in Los Angeles. He will oversee the information systems and insurance functions and play a critical role in the execution and integration of acquisitions. Valley Crest Tree Company, a subsidiary of Environmental Industries Inc., announced the appointment of Robert L. Crudup Jr. as president and chief operating officer. Crudup, who has been a senior vice president since 1998, succeeds Stuart J. Sperber, named vice chairman of EII’s board. Sperber will remain with Valley Crest Tree Company as its chief executive officer. Crudup will oversee all Valley Crest businesses. He serves on the boards of the California Landscape Contractors Association and Green Industry Council. In addition, Valley Crest Tree Co. selected Vicki Povah Martinez as senior vice president. She will manage all administrative functions. Thomas C. Donnelly was appointed president and chief operating officer of its landscaping company and wholly owned subsidiary, Valley Crest. Donnelly began his 22-year Valley Crest career as a field sales representative for the company’s Orange County operation and assumed increasingly responsible management and executive positions, including branch and regional management and senior vice president. Nada F. Duna was named vice president for Environmental Care Inc. Duna will continue her role as manager of ECI’s branch in San Jose. Real Estate Isaac Chernotsky was named executive director for The Village at Sherman Oaks. Chernotsky has over 18 years of residential administrative experience in the retirement, assisted-living and senior residence fields. He will be responsible for resident services, operations and marketing for the community. Previously, he has been executive director, manager and administrator for the Garden of Palms Retirement Hotel in Los Angeles.