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LegalZoom, Los Angeles Sparks Launch Small Business Partnership

The WNBA’s Los Angeles Sparks basketball team and LegalZoom.com Inc. have signed a partnership that will help empower, celebrate and uplift women-led small businesses.

May 10, 2022

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The WNBA’s Los Angeles Sparks basketball team and LegalZoom.com Inc. have signed a partnership that will help empower, celebrate and uplift women-led small businesses.

The partnership will help launch the second round of LegalZoom’s “Fast Break For Small Business,” a grant program focused on women and LGBTQ+ business owners providing $6 million in grants and services to small businesses nationwide. According to Glendale-based LegalZoom, which provides online legal documents and services, it is the company’s first professional sports team partnership.

Together, the team and company will launch “Small Business Champions,” a local campaign in June where LegalZoom will provide free products, legal services and education to entrepreneurs to help them start, grow and operate a small business.

“We couldn’t be more excited that our first professional sports partnership is with the WNBA’s LA Sparks,” John Buchanan, chief marketing officer at LegalZoom said in a statement. “Working with a team that is dedicated to supporting their community and women-led small businesses right here in our backyard is an honor.”

Shares of LegalZoom closed Tuesday down $1.43, or 10.6 percent, to $12.08 on the Nasdaq, a market that closed up nearly 1 percent.

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Joel Russell joined the Los Angeles Business Journal in 2006 as a reporter. He transferred to sister publication San Fernando Valley Business Journal in 2012 as managing editor. Since he assumed the position of editor in 2015, the Business Journal has been recognized four times as the best small-circulation tabloid business publication in the country by the Alliance of Area Business Publishers. Previously, he worked as senior editor at Hispanic Business magazine and editor of Business Mexico.

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