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Broadcast networks may find it tougher to sell TV ad time for top dollar

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Television’s cliffhanger this year isn’t “Who shot J.R.?” but how many bullets the broadcast networks might take. ABC, CBS, Fox and NBC for decades have leveraged their dominance to hike ad rates despite shrinking audiences. Advertisers grudgingly wrote bigger checks because they recognized that, even with viewership on the decline, network prime-time shows were still the biggest game in town. For the full story click here

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